To avoid any loss, automation needs to better serve the insurance customer and not become a barrier to communication with the insurance provider or broker. Done well, automation can be utilised to channel customers to the right place. Done badly, as can happen with Interactive Voice Response (IVR), customers can wait 20 or more minutes to then be connected with someone who’s not the expert they need to speak with, and so they end up being transferred to another person. Being pushed from pillar to post and having to wait on the phone for too long creates a bad experience.
To prevent this from happening it’s vital to set the level of expectations by asking customers the right questions, and make sure their waiting times are significantly reduced. They want to gain a quick resolution to their issues, whether that be through buying an insurance product or talking to someone to resolve a problem with their insurance policy. Customers want to be able to quickly and immediately access claims updates, and they want to find the answers to their questions.
Renaud Million - CEO and Founder of Spixii - says they will use other channels if their experience through one particular channel, such as IVR or even a chatbot is not good. At worst, they will jump ship to buy a competitor’s insurance products. To ensure this doesn’t happen, and to keep each customer happy, expectations have to be set appropriately.
At the end of the conversation, to ensure customer satisfaction is maintained and to allow for continuing improvements, the conversation should end with the question: “How likely are you to recommend us to others?” By setting expectations, and by connecting, even the approach behind IVR can be empowered to do what the end user wants to do.
Unlock 'self-serve' through Conversational Process Automation, read the complete blog on Spixii's website.
Client: Spixii. Published circa: June/July 2022.
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